Hello! I am a product designer with a decade of experience blending design with strategy and systems thinking to deliver human-centered products at scale.

Featured Projects

Tiled phone screens showing estimates designs tilted 30º

2024 — Native iOS & Android

Field Estimates (Coming Soon)

Screenshot of a mobile phone showing a timesheets page on top of a blue background

2025 — Native iOS & Android

Tech Timesheets (Coming Soon)

Blurred out screenshot of a phone overlaid onto a stylized photo of a man on a phone

2023 — Native iOS & Android

Mobile Dashboard (Coming Soon)

2019 — Product pitch

Gate Experience Concept

2020 — Website

WEC Website refresh

2025 — Design tools

ServiceTitan Motion Design

2018 — Native Mobile Apps

Special Events Tickets

2018 — Website

Aviation Marketplace

2016 — Website

Content Playbook

2016 — Website

Content Site Builder

About me

A photo of downtown Los Angeles from the 6th Street Bridge at sunset
Headshot of Rachel Hendrickson wearing a denim jacket in front of a grey background
Photo of two bikes on an LA Metro light rail train

I’m Rachel, a designer with experience across print and digital who fell in love with digital experiences when I first started to design and code MySpace pages and mini-sites. Over the past decade, that curiosity has carried me through a career creating digital products that empower users, enable teams to thrive, and drive business impact across enterprise, startup, and creative agency environments. I have hands-on experience leading cross-functional workshops and kick-offs, shaping and leading research activities, and building strategy and internal design systems that turn complex challenges into clear, cohesive experiences for both end users and project partners.

I am always happy to connect, so please don’t hesitate to reach out at bestfriendrickson@gmail.com. Thanks!

Where I shine

Leading & collaborating

Cross-functional workshops, team mentorship, research, and design strategy

Systems & process

Scalable workflows, design operations, and tooling decisions

Full-stack design

Web and mobile experiences, from initial ideation to dev handoff and beyond

Why I care

I’m passionate about creating user-centric products that are thoughtful, usable, and impactful. Curiosity and empathy guide how I approach users AND teams, ensuring that business goals, team morale, and user needs are considered together from day one.